Gen Z is showing up in record numbers at the gym. Does the "no show” business model still work??

Zoomers are making gyms the “third space” of their generation. We see it in our gym, but it’s happening everywhere. How are gyms that have been designed to accommodate far fewer members than they’ve sold memberships to going to cope?  

To kick things off, Mike calls out the motives of “influencers” in the fitness space.  

Listener resources: https://fortune.com/well/article/gym-use-increase-pandemic-gen-z/  

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50% Facts is a Spreaker Prime podcast on OCN – the Obscure Celebrity Network.
Hosted by Mike Farr (@silentmikke) https://www.instagram.com/silentmikke/ and Jim McDonald (@thejimmcd). https://www.instagram.com/thejimmcd/

Produced by Jim McDonald Production assistance by Sam McDonald and Sebastian Brambila. Theme by Aaron Moore. Branding by Joseph Manzo (@jmanzo523).
 
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