Jim McDonald

Creator and Co-host

Jim left the corporate world behind a couple of decades ago and became a consultant in IT and healthcare marketing. In the early 2000s, he discovered powerlifting and began to document its training and some of its greatest performances as an early YouTube fitness creator. He focused on visuals that helped the audience understand not only the technical aspects of powerlifting but also the emotions that drive lifters to lift. Eventually, he created a chart-topping podcast along with Mike Farr… just before the worldwide explosion in podcast listenership. His role at 3SB is both administrative and creative, and he’s finding the balance between those a day at a time.