Athletes who are “characters” are a lot more fun to follow. But how much is too much? CrossFit Games athlete Danielle Brandon appeared in a picture posted by CrossFit, flipping the bird at her own promotional image. Many commenters reacted badly, claiming it was a bad look for the sport, but were they really reacting to her gesture, or were they reacting to CrossFit’s recent search for identity amid organization upheavals and changes to the competitive structure? Will a brand new CEO get the situation back on track and make the world safe for middle fingers?
Dean Saddoris of Caffeine & Kilos is back for this discussion with some inside insight. You can find Dean on IG @deansaddoris.ck and at caffeineandkilos.com
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