April’s Q and A episode kicks off with an unplanned behind-the-scenes discussion where we explore the question of sponsored athletes/ambassadors. What do brands like ours really expect to get from sponsoring athletes? How mu…
Bart Kwan is a man with a HUGE platform, so his thoughts on creativity, culture, and social media influence are well…influential. In our second episode with Bart, we broke down these issues, as well as some related questions…
Inside the Massenomics gym in Western Northeast South Dakota, an ever-vigilant DVD player spins a copy of the circa 2007 documentary “Power Unlimited” around the clock. Who better to have on deck for a look back at that film…
(This is the first of two episodes with Bart. The second will appear in a few weeks). The experience of running multiple businesses over zoom calls, and trying to stay in shape while rarely leaving the house, was enough for …
The fifth show of any month could literally be about anything. This time it’s a documentary review with our buddy Dean Saddoris. Think of it as meathead movie nerds looking for lessons for our own lives in popular media. The…
Time for our monthly swing at your questions. Some of the topics: Who are our favorite Lord of the Rings characters? Which powerlifting bars do we have in our gym? Did Eleiko really start out making waffle irons? Is our gym…
This started out as a question asked on Mike’s Instagram: What did we learn in starting a gym? It quickly evolved into a larger discussion of the challenges associated with starting any business. We cover some of our previou…
In 1977, moviegoers were presented with images of sweaty, oily, and extremely muscular men wearing as little clothing as possible. Many cultural observers believed this was the dawn of what is now a multi-billion-dollar indu…
We brought in two of our buddy Dan Stornaiuolo’s hilarious and engaging brothers, Dom and Mike, to give an outsider’s perspective on powerlifting accomplishments – particularly their “little” brother’s lifting. Don and Mike …
We’re setting a new pattern of episodes for the next few months. The final episode of each month will be a Q & A about…whatever you (our audience) want to talk about: previous episodes during the month, business, life, train…
Our long-time friend and teammate Marcus Sanadan joins us. We review some old lifting footage from not long after we all met and from his recent meet. Then we take Jonnie Candito’s recent video announcing his break with the …
The HBO documentary “Fake Famous” examines some of the ways that Instagram can be manipulated to create “influencers” with large followings (50-60% of which might just be bots) that advertisers are willing to pay to reach. W…
Full transparency, the main question is discussed in the last 15 minutes of the show. In part 1, we talk about what we’ve been up to during our production break for the holidays and plans for some future episodes of the show…
Our second annual take-a-random-trends-list-and-unpack-it episode. Do trends lists offer any real insight or is it all too obvious? Has the current situation made it basically impossible to predict? We also offer some heartf…
The end of the year has us all thinking about changes we want to make: Are there a right way and a wrong way to make New Year’s resolutions? Are you really serious about your goals if you need to wait for a specific time to…
Strongman is having a moment. More people are watching strongman related content. More people are involved in strongman training now, even if they don’t plan to compete. The bottom line is probably that it’s just fun, but is…
Twenty-twenty has brought some major changes to the ways we do…well, almost everything. A recent article at TheAthletic.com highlighted some of these changes and speculated on which of these changes will likely stay in place…
We invited some successful local trainers/business hours to talk about their approach to training and how they built their business model. Joseph and Nolan Grinstain are two of the three brothers atop Hyperthrive Athletics. …
We took on a topic that was posted to the video version of last week’s episode by viewer Mateus Daniel: The topic I'm most interested at the moment is how kids should begin to learn powerlifting: at what age should they star…
We turned the tables and asked you a question this week. Was the dropoff in views for fitness and powerlifting videos on YouTube caused by the pandemic and people not being able to film lifts…or was it something else? Has t…
Time for a Q and A episode: The question was “how do I back off powerlifting gradually and get in better shape?” Our answer is why do people feel like they have to decide between being in good shape and lifting heavy? Shoul…
Our London-based designer, Oliver Munby, joins us to talk about translating the conceptual idea of a brand into the real world. He helped create the overall branding for our new gym and apparel line. Though we didn’t cover i…
Rather than surveying what we’ve learned doing this show so far, our 100th episode is a look back at the last few months of our experience of trying to open a gym…during a pandemic. Here are some of our thoughts: What’s bee…
While we’re still on a break from producing new episodes, we wanted to reinforce our message that while having discussions about mental health can be difficult, they shouldn’t be avoided. The better we understand the struggl…
